WebThe corporate CEO essentially manages a group of businesses (unless the firm operates as one business unit) and develops strategies to create success for the overall group. Think of the group of businesses as an investment portfolio: investors try to have a diverse set of investments to spread risk and maximize the performance of the overall portfolio. WebJun 29, 2024 · Business strategy is the collective term for all the steps a company takes to reach its goals and achieve its mission and vision. It involves understanding what the business does, what it needs to have, and what it needs to do to reach those goals. That information drives decisions about how to allocate resources, both human and material.
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